Katz’s Delicatessen is an established restaurant since 1888 at Houston Street, New York. Each week thousands of visitors from around the world flock to Katz's to dine in this famous deli, and to feast on the most delectable sandwiches, platters, and meats. They also have their own online front where food lovers can order online. Katz’s has become an inherent part of New York’s culture. It’s spreading the same to the world with love.
These issues were faced by the Katz’s at the time they came to Techvalens for a solution.
Note - High Bounce rate means the user opened the landing page and didn’t use the platform or use it. The reasons for that can be the slow Website may load slowly or has a bad UX.
Katz’s platform was developed on outdated technology and Inefficient Implementation. The platform’s UI was not interactive for users. Our Client wanted a great UX for their customers. They wanted to improve the efficiency of the website so customers can order easily. The Techvalens team was also required to give a cost-effective and long-lasting solution that is easier to maintain.
Techvalens got these key-requirements from the client
The Techvalens team thoroughly understood the requirements. The team came up with solutions that would complete our client’s requirements and enhance the platform. Let’s understand what we did and the impact of it on the website.
Katz’s web platform had outdated backend technologies. Many of their technologies would have no support by the year 2020. Our team managed to migrate from various technologies. All Migrations and upgradations were done without breaking the website. it was a challenge as all these technologies are advanced and difficult to implement. All these technologies have proven their stability and performance and that’s why Techvalens chose them for implementation.
This is a detailed explanation of what obvious benefits each Upgradation/ Migration. You can check out the Results directly as they have the summarised result.
Magento 1.9 to 2.3: Magento is a leading E-commerce Framework that powers thousands of websites worldwide. The Katz’s Web platform was built on Magento 1.9. It has been a decent amount of time since its release. It was slow compared to today’s technologies and can’t handle more load. An obvious constraint in the performance of the platform.
The Team resolved this by proposing to upgrade to Magento 2.3 which is the current stable and long-term support version. The major challenge with this solution was that the client wanted a customized upgradation. Which might as well mean a website re-design. Techvalens Engineers handled the task with what clients wanted. Techvalens achieved efficiency and other latest features.
AWS Hosting: AWS is the Market leader of Cloud platforms and web services. It's more reliable than any other platform in the world. AWS performance is the top quality you can get. Therefore, the Techvalens team proposed to use this instead of any other platform for web services. There was a marginal increase in server response and efficiency.
AWS Hosting was done efficiently with the use of advanced features like Elastic Load Balancer (ELB) and Auto Scaling. These are the best tools to improve efficiency as well as provide a cost-effective solution. In brief, these features
Amazon RDS for Database Hosting: Techvalens used Amazon RDS for hosting Database. Amazon Relational Database Service is a product used on AWS for maintaining Databases on the server. It can allocate memory and CPU easily to databases and can get us to a cost-effective solution.
Katz’s Delicatessen’s web platform needed a revamp for their UX. Their old UI/UX was just too outdated to be used today. Other online competitors had better UI/UX. After all, a customer interacts with UI elements only of a web platform. To improve the UI, we had the best designers re-design the platform.
Not only that we also improved the efficiency on the front-end part. Techvalens tried its best to provide Katz’s with the best performance for cost.
We used various advanced methodologies like CDNs and Advanced JS bundling.
Amazon CloudFront CDNs: we hosted our media content on various CDNs or Content Delivery Networks of CloudFront. It is one of the most secure and efficient CDN out there with a worldwide reach. Using it with Amazon services makes up for an efficient integrated system. It is a very advanced solution but a cost-effective one in the long-run.
Advanced JS Bundling: This is an advanced feature of Magento 2. Advanced JS bundling improves performance significantly by providing only the essential JS packages required by the client. This reduces the load on the server and also the size of the web pages.
Overall, the Client will get better performance and faster load times even at a weak network connection.
The UI was done beautifully by designers and utilizes various JS libraries. It has cross-browser support. The web-platform is mobile friendly and thus can be accessed on any device.
Brightpearl is a leading Retail Operations Platform. It’s used to automate various Backoffice tasks like invoicing. We integrated the web platform with Brightpearl so the Katz’s can have a maintainable Invoicing for their online platform.
Techvalens improved efficiency wherever the client required.
Katz’s Delicatessen got much more customers via online platform then they ever had before. It’s a clear response from the customers that the platform has been improved to such standards. The result’s say it all.
Katz’s was very happy with our work. They have seen some drastic improvements in sales in their online platform. At the same time, their maintenance is easier. The Website’s updated software is much more efficient.
The platform’s performance reports say it all what a wonderful job was done. To us, the value comes from Customer Satisfaction. That is done when the customer feedback is positive. Until then we try to meet our customer demands in the right way.
Thank you for reading this long case-study.
We at Techvalens believe customer satisfaction is the most important factor. We will try our best and implement the most efficient solution for you. Efficient solutions are cost-effective and engage more customers than non-efficient ones. Techvalens had proven itself to implement advanced technologies, which sets it apart from other companies.
Do contact us for any assistance. We will quote your project for free. We are just a call ahead and try our best to provide excellent customer support. At Techvalens we think of ways by which can meet the goals of the customer and how can that be cost-efficient. There are no hidden costs from our clients.
Every detail is verified by the clients and then implemented. Techvalens is ready to take on challenges and have talented people and resources to complete them. Give us a chance to meet your requirements too, and rest assured.